BHRC × BATHHOUSE
Brooklyn Heights Run Club members on the Brooklyn Bridge Park boardwalk with the Manhattan skyline behind them
NYC Croissant Shakeout · Saturday, October 31 · Brooklyn Bridge Park
Bathhouse Brooklyn Heights Running Club

Bathhouse on every shirt at the Croissant Shakeout.

Saturday, October 31, on Fini Patio in Brooklyn Bridge Park, the morning before the New York City Marathon. Last year's Croissant Run with L'appartement 4F reached a million impressions. This year we're running it back and opening the Winter Wellness Village.

1,000,000impressions on last year's Croissant Run post
1,200RSVPs last year
77of our members race the marathon the next day
200shirts in one group photo
The idea

Be the main T-shirt sponsor, and bring the heat and the cold.

Pull up a cold plunge, a sauna, or both. Outlets and a water hose are on site, and we'll source the ice and towels.

It's a curated morning with model-athlete pacers, and we put our whole network behind it. The shirts go out in this order, so your logo is on the people who are seen most:

  1. 01Our leadership team of 33, the faces of the club in every public-facing role.
  2. 02Our consistent core, who live in the neighborhood and run Brooklyn Bridge Park every week. Other runners there see your name again and again.
  3. 03The model-athletes on camera. You can use that footage in your own content.
The shirt

Proofed poly-mix long-sleeves, printing this week.

Two models in black long-sleeves: the front shows Bathhouse under the Brooklyn Running Club mark, the back shows the chef croissant art with Bathhouse beside Breukelen Club
Front · Bathhouse under the club markBack · beside Breukelen Club
Chest print at full size: Brooklyn Running Club, Bathhouse, the New York City Croissant Shakeout, Brooklyn Heights New York, Oct 31 2026
Chest print, actual art
Logo deadlineSend your logo by the evening of Tuesday, October 27 (some flexibility). The printer confirms delivery for October 31.
Two ways in

Main partner with the shirts, or a booth on its own.

Main partner · one brand $7,500
  • Your logo on the event T-shirts, front and back
  • Your logo on the flyer and the Partiful
  • Your product for our 77 marathoners, gathered for gifting after the shakeout
  • A collab post with 30 days of paid usage
  • One of 7 outdoor booths on Fini's Patio, on the water in Brooklyn Bridge Park
  • Everything in the booth package
Wellness Village booth $5,000
  • Your booth before the run or at the after party
  • Your logo on the event flyer and the Partiful
  • A 3-frame Story, and a tag in the recap carousel with your photos
  • 20 edited photos of your booth
  • Access to 1,000 photos from the event
  • A results report

Single event: Net 30, or Net 90 with a 50% deposit. First results: recap carousel Tue, Nov 3 · photos Wed, Nov 4 · report Fri, Nov 6.

The day

Saturday, October 31, on Fini Patio.

10:00Load-in on Fini Patio
11:00The run starts
11:45The first group arrives
12:00–1:30After party at the Wellness Village
The NYC Croissant Shakeout flyer: a croissant on a gold-rimmed plate, Wellness Village, with L'appartement 4F, FINI and Bathhouse logos
The flyer, with Bathhouse beside L'appartement 4F and FINI
A crowd of club runners in DUMBO under the Manhattan Bridge

2,000 members at the foot of the Brooklyn Bridge, and 30% of our community runs with us every week.

After the Shakeout there are more winter villages, and we can make Bathhouse the recovery partner for our Wednesday Supper Run.

Next step

Pick main partner or a booth, and send your logo.

Josh NguyenFounder, Brooklyn Heights Run Club · Instagram @bkhrunclub